I expressed this to one of my Quicken colleagues and he said, “Yeah, we just never call the help desk. To a foreign country, but this is an internal help desk. It’s the standard phone service when you get sent They really have no idea of where you are or what your needs are. At Intuit, being a big company, you call the help desk, and the helpĭesk has been outsourced to some foreign country - I can’t place the accent. issue at Mint, I just walked to the tech ops team and they would get me set up in a couple of minutes. If I wanted a new computer or had some I.T. They’ve got these high, very depressing cubicles. Are there parts of corporate culture that you find strange?Ī. There’s no reason why we shouldn’t be able to continue that innovation. The Mint team is really running the show, at least for the online version. One hundred percent of the Mint employees accepted offers at Intuit. All of the Mint leadership is taking a leadership position in engineering, products, marketing, business development and sales over at Intuit. How confident are you that Intuit’s corporate culture will let you continue that?Ī. Mint obviously has proven it’s good at innovating. If you think about it, I now have one boss as opposed to the five bosses I had on the board of directors It feels not too dissimilar from running my old show. I’m general manager of the personal finance division. Was Mint profitable at the time of sale?Ī. If you sign up for a new account via, we get paid a referral fee. Situation, so two different users may see very different suggestions. #How to use intuit mint codeUnique financial profile, and a new auto insurance savings engine that lets you know how much above or below the average for your ZIP code you’re paying for coverage. #How to use intuit mint fullNext year.” We find better interest rates on checking, savings and CDs lower interest rates on your credit cards, or more rewards if you pay them off in full investment and I.R.A. You could make 1.9 percent at Ally Bank, and that’s worth $360 over the For example, Mint might suggest: “You’ve got $20,000 in your Wells Fargo savings account earning 0.10 percent interest. makes its money by helping identify savings opportunities for users. #How to use intuit mint freeWe have a free product that we monetize very well by making personalized offers.Ī. We don’t pay for traditional advertising,Īnd that’s something they wanted to learn from. We do it all with search-engine optimization, press and just word of mouth. #How to use intuit mint how toFrom Intuit’s perspective, Mint knows how to acquire customers with no cost. All of a sudden you have accelerated your potential user base years into theįuture. The deal makes sense for Mint because while we’re growing very rapidly and have 1.7 million users, Intuit has 43 million users. To joining Intuit?” It was a jaw-dropping moment.Ī. of Intuit, in the first conversation we had face to face, sort of said, “So, would you be open In fact, it came as surprise when Brad Smith, the C.E.O. No, I wasn’t thinking about acquisition at all. Were you always thinking about acquisition as part of an exit strategy?Ī. Sounds like your competitor is acknowledging you had a better product. Intuit is ending Quicken Online and transferring all those users to Mint. Patzer, who says the new Quicken 2010 desktop program is vastly improved over the old version, spoke with The New York Times’s Kermit Pattison recently about his company’s stunning ascent. Patzer, 29, became vice president and general manager of Intuit’s personal finance group and now oversees the company’s MintĪnd Quicken products for desktop, online and mobile. In early November, Intuit completed a $170 million acquisition of Mint. Later, the older company shifted to a new strategy: If you can’t beat ’em, buy ’em. Patzer a letter demanding that Mint substantiate its claims of astronomic growth. Patzer said his quest was born from his personal frustration in organizing his finances, noting at the time that “Quicken is not quick.” Apparently, many agreed: Mint quickly grew to beĪ 35-employee company with 1.7 million users.Įarlier this year, Intuit wrote Mr. Two years ago, Aaron Patzer took on the giants, introducing, an online personal finance tool designed to be easier to use than Intuit‘s Quicken and Microsoft Money.
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